I was surprised to learn that the iPad edition of the Wall Street Journal, a paid subscription based product, is missing at least two critical items. One feature, and one section. Both missing items are quite ironic given the nature of the product.
The missing feature is a “search” function. One should be able to search the entire paper for a word or phrase. In the paper version, you have a “Names in the News” and “Companies in the News” section so you can find where items of interest appear in the paper. However, on the electronic version, you are required to read through the entire paper to find if your company or person is in the paper. Why on earth would an electronic paper not include an option to search?
Perhaps they want to make sure you hit the advertisements. But if that were the case, then they should link the advertising pop-up to the search feature. It would be annoying, but at least I could search and they can ensure the ads are viewed.
The other missing item is the Technology Section of the paper. One would think that for the iPad, the paper would include the technology section. Perhaps a decision was made to force techno-inclined readers to buy the paper version if they wanted to read about technology. Frankly, I think both decisions were very poorly thought out.
I have received two telemarketing calls since I have subscribed to the iPad edition of the WSJ – and both callers sought to sell me the paper version of the WSJ. Neither would take no for an answer, and neither seemed to think I should be satisfied with the electronic version. One went so far as to say I could donate my paper. I had to hang up on the second telemarketer because I simply did not wan to repeat the bizarre conversation.
I did not see a search feature in the Financial Times either. Nor the USA Today, nor the New York Times. Am I missing it, or is it something that no newspaper wants to provide? It cannot be that it is overly difficult to provide this expected and very basic functionality…. can it?